So have you heard of BYS? It’s a nail polish brand. And it has the best nail polish. And you’re probably wondering how I know this. Well have you seen their advertisements? They are amazing and colourful. They are really clever with their set out and their add is really eye catching and I always stop when I’m flipping through a magazine to look at their add. If you haven’t seen their add yet, you should.
The purpose of this advertisement is to show the audience how much variety they have with their nail polish and how many bright colours they have. And because it’s coming into summer, they mention that their colours are ‘summer’ colours so the audience feels inclined to buy them during the summer season. I think it’s a very effective of making people buy their product because I certainly will! They attract attention through their use of colours and the variety of colours. I think many people stop at this advertisement in a magazine because of the colour scheme. And the purpose of the add is for people to stop and read it, so I believe they do this very effectively. They advertise their top 20 colours, which mean that people are buying their product and this is the one they buy the most. This will influence the audience into buying this product for summer because it is popular. And everybody loves wearing nail polish don’t they? Well I do because I look colourful. And if I have all the top 20 summer colours then I’ll have a different colour for each outfit!
The structure of the layout is fantastic. The dark background really makes the nail polish colours stand out. This add is great with showing how colourful nail polish is and the great way which it demonstrates that. At the top, there is the brand name ‘BYS’ which is what you would read first. Underneath that are the advertisement and the product. The layout is a love heart which is common shape and appeals to the whole audience. It is unique and stands out more than any other shape like a square or triangle. In the middle of the love heart is a short sentence which involves the audience and strong emotive words like ‘love’ as opposed to ‘like’. Underneath the love heart is a short description of the colours being shown and why they showed those colours. And at the very bottom, after the add has caught your attention, is where to find the nail polish.
Now, I’m guessing there won’t be many guys reading this because this add targets the female audience. You can tell this by the love heart, which is a feminine shape and the add is about nail polish. More of the female population wear nail polish than guys, so obviously this add is targeted at females. The teenager audience and young adults would benefit from the add more than older women because they are more likely to wear colourful summer outfits which they can accessorise with nail polish. The nail polish is sold at common shops to teenagers which also indicates who the targeted audience is.
The written techniques are things like the wording and the words that are used to attract your attention. The word ‘love’ in the middle is a good use of written techniques because it is a strong emotive word and because it is placed in the middle, people read that word and the sentence it is in. The words used in this advertisement are short and to the point which means people are more inclined to read it.
Some visual techniques include the colour used which I have already mentioned a few times is brilliant. The dark background makes all the colour on top stand out and it looks extremely attractive. The emotive words like ‘love’ are in colour and the word ‘summer’ is also in colour because it is the season coming up, and a great season to be wearing colourful outfits with this nail polish.
This add is absolutely incredible. The colour, the words, the nail polish, the love heart all appeals to me and I’m sure would appeal to other female teenagers like me. I’m glad i found this add because it’s great and I think I might go and buy some BYS nail polish now!
The purpose of this advertisement is to show the audience how much variety they have with their nail polish and how many bright colours they have. And because it’s coming into summer, they mention that their colours are ‘summer’ colours so the audience feels inclined to buy them during the summer season. I think it’s a very effective of making people buy their product because I certainly will! They attract attention through their use of colours and the variety of colours. I think many people stop at this advertisement in a magazine because of the colour scheme. And the purpose of the add is for people to stop and read it, so I believe they do this very effectively. They advertise their top 20 colours, which mean that people are buying their product and this is the one they buy the most. This will influence the audience into buying this product for summer because it is popular. And everybody loves wearing nail polish don’t they? Well I do because I look colourful. And if I have all the top 20 summer colours then I’ll have a different colour for each outfit!
The structure of the layout is fantastic. The dark background really makes the nail polish colours stand out. This add is great with showing how colourful nail polish is and the great way which it demonstrates that. At the top, there is the brand name ‘BYS’ which is what you would read first. Underneath that are the advertisement and the product. The layout is a love heart which is common shape and appeals to the whole audience. It is unique and stands out more than any other shape like a square or triangle. In the middle of the love heart is a short sentence which involves the audience and strong emotive words like ‘love’ as opposed to ‘like’. Underneath the love heart is a short description of the colours being shown and why they showed those colours. And at the very bottom, after the add has caught your attention, is where to find the nail polish.
Now, I’m guessing there won’t be many guys reading this because this add targets the female audience. You can tell this by the love heart, which is a feminine shape and the add is about nail polish. More of the female population wear nail polish than guys, so obviously this add is targeted at females. The teenager audience and young adults would benefit from the add more than older women because they are more likely to wear colourful summer outfits which they can accessorise with nail polish. The nail polish is sold at common shops to teenagers which also indicates who the targeted audience is.
The written techniques are things like the wording and the words that are used to attract your attention. The word ‘love’ in the middle is a good use of written techniques because it is a strong emotive word and because it is placed in the middle, people read that word and the sentence it is in. The words used in this advertisement are short and to the point which means people are more inclined to read it.
Some visual techniques include the colour used which I have already mentioned a few times is brilliant. The dark background makes all the colour on top stand out and it looks extremely attractive. The emotive words like ‘love’ are in colour and the word ‘summer’ is also in colour because it is the season coming up, and a great season to be wearing colourful outfits with this nail polish.
This add is absolutely incredible. The colour, the words, the nail polish, the love heart all appeals to me and I’m sure would appeal to other female teenagers like me. I’m glad i found this add because it’s great and I think I might go and buy some BYS nail polish now!
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